Think about the last time you walked into Sephora or MAC, it felt a bit like you were 5 years old again walking into a candy shop didn’t it? The colors of the makeup palettes and lipsticks intoxicating, drawing you in and inviting you to stay a long, long while…
We hate to break it to you though, but seeing that it’s Halloween and all we figure now is as good a time to tell you that there’s something oh so sinister lying beneath all those gorgeous hues.
Even if you consider yourself a bit of a green beauty pro, the origin of those bright pigments in your makeup are probably the last thing you’re thinking of right?
Let’s take up arms shall we and get down to business learning all about color in makeup, after all… making the best choices always starts with knowledge.
What Are Chemical Colourants?
Grab a palette from your arsenal and take a look at the label real quick… go ahead, we’ll wait. Got it in your hand? Great. Now check for the letters “FD&C” followed by the color and number which means the FDA (Food and Drug Administration) has approved the synthetic colorants used and deemed it safe for drugs, food, and cosmetics.
If approved by the FDA, you’re probably wondering what the problem with this is then? Consider for a moment that these synthetic colors are derived from coal tar which is a byproduct of petroleum and in some cases can be carcinogenic.
Another common origin of the colors in your makeup comes from lake dyes which are water insoluble (won’t dissolve in water). Keep a keen eye on your labels that contain “Brilliant Lake Red R” which has been connected to contact dermatitis and the cause for skin irritations.
What Are The Health Risks Involved With Makeup Color?
We don’t have to remind you that over 60% of anything you apply (skin care, makeup etc) to your skin ends up in your bloodstream, which is reason enough to start using non-toxic beauty products. Of course this means that your eye shadow, blush, and of course lipstick can end up putting you at risk for a whole host of health issues including but certainly not limited to migraines, allergies, hormone disruptions, and even an increased risk of cancer. This gets even scarier when you take into consideration that currently cosmetic manufacturers are not obligated to report health problems caused by their products.
Not only are you in danger, many companies still choose to test their makeup products on animals which every year kills 100 million critters (includes biology lessons, medical training, curiosity-driven experimentation, and chemical, drug, food, and cosmetics testing).
How To Avoid Toxic Color In Makeup
Lipstick is one of your makeup products you should especially be weary of seeing as every time you eat, drink, and even have a chat with the girls, a little bit gets ingested without you even realizing it.
Don’t worry, we know it’s not realistic to completely give up your bold red, deep pout, or nude lippy! That’s why we created our range of toxic free, natural, and vegan Lip Suede’s to suit every girls style. You can complete your luxurious look and apply liberally with the confidence of Beyonce as Sasha Fierce herself knowing that we have nothing to hide and only nourishing ingredients to help make your green beauty transition easier. It lasts for hours so you can easily go from day to night time without fuss!
Shop All Our Vegan Lip Suede’s Here